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Mission, Vision & Core Values

Thank you for your interest in our company. We think it’s important to understand the driving force behind our company and our values. These are the core tenets that will drive the organization both internally and externally as we work within the community and with our clients.


//Mission Statement

.Raise the bar for professional photographers around the world

.Inspire visual artists around the world

.Create value for our clients and make a difference in our industry


//Vision Statement

.People / be a great place to work where people are inspired to reach their potential

.Partners / nurture a network of customers and professional relationships, together creating enduring value

.Productivity / be highly effective, lean, and a fast moving organization ready to adapt to a quickly changing marketplace


// Core Values

.Leadership / have the courage to shape our industry

.Collaboration / leverage the collective genius of our organization

.Integrity / be true and respectful

.Accountability / own your side of the street. Be a difference maker

.Passion / commit heart and mind to the organization and its goals

.Quality / whatever we do, do it well


— Sal Cincotta & Laurin Thienes