What is color correction?
Color correction has different meanings to different photographers. For some, the work of color correction is a time-intensive, painstaking task involving individualized adjustments to every Lightroom slider, brush and gradient. Pair that with custom cropping for every image from your shoot and you just added hours upon hours of meaningless work to your workflow for no good reason. For others, color correction means pressing Auto Adjust and hoping for the best.
At Evolve, we believe in the value of a proof-level image. This is an image that is consistent with the other images throughout the shoot, first and foremost focused on good skin tones. With this in mind, we use Onboarding to assess your studio’s style and “brand.” After your style is established, we save a personalized preset for you. From your preset on file, we edit using individualized adjustments of Temperature, Tint, Exposure, Highlights, Shadows and Black Point within Lightroom to promote consistency between images and different parts of the day.
It is important you DO NOT confuse color correction with stylizing an image. Those are two very different things and often confused by photographers. Color correction is about getting to a good balanced image using the Basic Panel in Lightroom. Adding textures, HSL, dodging and burning, filters, etc. – that is your final polished image and style. We have a plethora of ways and services to get you there, but that is not considered a color correction service. We can offer one of our advanced level services like Premium Edits or Signature Edits.
$.30/image | FREE for Premier Members*
*First 800 images per event included at no charge. Overage images invoiced at .15/image.
While there is no doubt that each and every image could have many minutes (if not hours) spent on it, our goal is to return to you a balanced, tonally consistent collection of work ready for any finishing touches you require before delivering to your clients.