Since taking over operations for Evolve Edits, I have been working with the team to better understand our clients and their needs. One thing is ringing true loud and clear, you need help with your businesses. We all know that photography is only one part of the equation.

We are excited to officially announce Evolve Ascension. Available only to active Premier clients, this program is geared towards one thing: helping you build, grow, and sustain a profitable business.

This is an annual event tied 100% to the challenges we all face as business owners. Best of all, it’s included in your Premier Membership. Now you have no excuse not to take your business to the next level.

One thing we know is how to build businesses. Let us help you.

– Sal Cincotta, CEO

ascension 2018 Schedule

Speakers & topics for 2019 TBD

Day 1

8:30-9:00 – Coffee & welcome
9:00-10:30 – Sal Cincotta | Making the Phone Ring

As business owners, we are all faced with the same struggle – making the phone ring. In this session, Sal is going to share with you the new things he is doing with Salvatore Cincotta Photography to get Seniors and Weddings booked and spending money in our studio. What we did 5 years ago no longer works. Today, the client is changing and the strategies to connect with them must…evolve. (See what we did there?)

10:30-12:00 – Lori DaCosse | The Right to Privacy: Where and When the Law Shields the Lens

Statutes and common law grant individuals varying expectations to a right of privacy, which expectations give rise to potential pitfalls for photographers. Can you take photographs on public property? Can you take photographs on private property? From whom and when do you need permission to take photographs? Is oral permission satisfactory? The answers to these questions may make the difference between successfully avoiding a lawsuit or finding yourself in a courtroom. This presentation will contain an overview of privacy laws, how they affect photographers, and best practices to avoid liability.

12:00-2:00 LUNCH
2:00-3:30 – Justen Hong | An SEO checklist for Photographers

SEO checklist – a checklist of the highest local ranking factors featuring good and bad samples, do and don’ts, plus some a couple underutilized tips.

3:30-5:00 – Sal Cincotta/Alissa Zimmerman | The Sales Room // Your War Room

It’s you vs their wallet. Do you have what it takes to convert the sale? Maybe you are doing IPS today or maybe you are not, either way, this course will dive into the challenges we have faced over the years in growing our studio averages.

Day 2

8:30-9:00 – COFFEE & WELCOME
9:00-10:30 – Pete Salsich | Understanding Photography Contracts & Releases

In this class, we will review and discuss Copyright Law and contracts as they apply to photographers, including releases, work-for-hire agreements, second-shooter agreements, collaboration risks, portfolio rights, with sample language provided.

10:30-12:00 – Dustin Lucas | Workflow for the WIN — From Lightroom to Photoshop
Does it take you several hours to finish editing a wedding because you spend so much time perfecting each image? Well it’s time to get out of your own way! In this course I am going to show you how building a entire editing workflow with Lightroom presets and launch images into Photoshop with actions already applied. You will learn how to cut corners Lightroom and open your images into Photoshop with a single click. It’s time to start think about editing efficiently: apply a preset for corrective adjustemnts, correct the brightness, then white balance and stack creative presets to dial in your style. Take this a step further with export presets using droplets. Droplets will run an action on multiple images in one fell swoop. You can set yourself up to quickly dodge & burn, custom tone, mask skin softening effects instantly.

BOOM — now you can get through a wedding in no time!

12:00-2:00 LUNCH
2:00-3:30 – Elmedina Tasic | How Business Structures Can Impact Your Tax Liability

Selecting the form of business entity is one of the important decisions you make when staring a business. Is it still working for you? Learn about different business entities, tax return filing requirements with each, and their impact on how much you pay in taxes.

3:30-5:00 – Sal Cincotta | Shooting and Selling the Signature Edit

“Signature Edit” sounds amazing, but when it comes time to execute on this many people fall short. They don’t know how to shoot for it. They don’t know how to position it to clients and they don’t know how to sell it. These are shots that are part of your portfolio and used in your marketing and sales processes. Sal will dive into how using these edits has helped his studio stand out at bridal shows and among his clients.

Evolve your business with unlimited post-production.