Modern toning emulates the trend of popular editing styles today. This style has flattened black tones while adding mid-tone contrast to ensure no dark tones are clipped or muddy. Highlights are also recovered to a point where the brightest tones retain color. Pairing that with a blend of structure and high pass sharpening, your image will have more detail and clarity than you can get in camera. Your subjects will standout while the background retains optimal detail.   
 

This creative vision offers a black & white, and 5 color grades created from some of the most famous cities. We’ve built this product custom for your lab to offer a product photographers will love.  


Below we have provided before & after edits to showcase your Modern Toning + Color Grade product.

Toning Style: modern black & white

Black & White removes all the color and focuses on the rich contrast and tones of your image. This punchy grade will push the highlights, mid-tones and shadows to their maximum range. We’ve also included a rich silver tone effect to make your black and white image look out of the ordinary.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: modern la

LA applies subtle cool tones to the shadows and those sun-kissed warm tones you expect from Los Angeles, CA. Don’t worry about the skin being too warm, we’ve blended the cool and warm effects to make sure your subjects look good indoors or outside. This is option also applies a slight haze to create a unique Hollywood film look of the past.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: modern london

London is a less subtle approach to cool tones in the shadows and background to push the mood of this famous city. With offering slightly warm skin tones, we also desaturated the color in the image to keep the focus on the main subject. This color grade is not hazy in the slightest and adds additional contrast punch to your images.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: modern NYC

NYC was inspired by the downtown colors you expect when traveling to New York City, NY. We applied strong blue tones in the shadows and mid-tones as well as subtle warm reds in the highlights. This grade also has some desaturation and slight haze to create a cinematic atmosphere. This pairs well with images that have strong contrast already.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: modern paris

Paris, the city of love was inspired by the traditional colors of their country’s flag. We’ve balanced rich red tones with cool shadows and neutral mid-tones to make sure skin tones are a priority. Warm tones with a push of saturation provide the perfect mix for a summer day in Paris.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: modern rome

Rome and its historic architecture inspired this fusion of earth-tones and dynamic range color grading. We brought back saturation to the colors you expect to see while adding a warm earth tone to the entire image. This color grade style is not muddy in the slightest and gives rich skin tones.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography