Vintage toning is a throwback to color film photography and all things analog to let your images live in the nostalgia, now. Hazy tones or more commonly called matte finish are overlayed on your image to make sure your highlights, mid-tones and shadows are balanced without any chance of clipping. We applied a high pass sharpen to match the detail of film and subtlety dulled the saturation to help neutralize distracting colors.     
 

Combined with this toning style are 6 options to broaden their creative vision. Using black & white and 5 color grades inspired by 5 of the most famous cities, we’ve built this custom for your lab to expand your client’s portfolio to an artist’s level. 

 

Below we have provided before & after edits to showcase your Vintage Toning + Color Grade product.

Toning Style: vintage black & white

Black & White removes all the color and focuses on the rich contrast and tones of your image. This punchy grade will push the highlights, mid-tones and shadows to their maximum range. We’ve also included a rich silver tone effect to make your black and white image look out of the ordinary. 

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Image by Salvatore Cincotta Photography

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AFTER

Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: vintage la

LA applies subtle cool tones to the shadows and those sun-kissed warm tones you expect from Los Angeles, CA. Don’t worry about the skin being too warm, we’ve blended the cool and warm effects to make sure your subjects look good indoors or outside. This is option also applies a slight haze to create a unique Hollywood film look of the past.

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Image by Salvatore Cincotta Photography

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AFTER

Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: vintage london

London is a less subtle approach to cool tones in the shadows and background to push the mood of this famous city. With offering slightly warm skin tones, we also desaturated the color in the image to keep the focus on the main subject. This color grade is not hazy in the slightest and adds additional contrast punch to your images.

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Image by Salvatore Cincotta Photography

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AFTER

Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: vintage NYC

NYC was inspired by the downtown colors you expect when traveling to New York City, NY. We applied strong blue tones in the shadows and mid-tones as well as subtle warm reds in the highlights. This grade also has some desaturation and slight haze to create a cinematic atmosphere. This pairs well with images that have strong contrast already.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: vintage paris

Paris, the city of love was inspired by the traditional colors of their country’s flag. We’ve balanced rich red tones with cool shadows and neutral mid-tones to make sure skin tones are a priority. Warm tones with a push of saturation provide the perfect mix for a summer day in Paris.

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

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Image by Salvatore Cincotta Photography

Toning Style: vintage rome

Rome and its historic architecture inspired this fusion of earth-tones and dynamic range color grading. We brought back saturation to the colors you expect to see while adding a warm earth tone to the entire image. This color grade style is not muddy in the slightest and gives rich skin tones.

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Image by Salvatore Cincotta Photography

Toning Style: vintage rome

BEFORE

AFTER

Image by Salvatore Cincotta Photography

Toning Style: vintage rome

BEFORE

AFTER

Image by Salvatore Cincotta Photography

Toning Style: vintage rome

BEFORE

AFTER

Image by Salvatore Cincotta Photography